The Schmincke goal, to supply the very best artists' colours, is not only a pleasure for all who are involved, because a particularly beautiful program results, it is also commercially viable, because it secures a long-term niche in the global quality-market. This is considered more important than short term profit.

The artists' satisfaction motivates us. Those who donate their valuable time to creative activities usually wish to use best possible material. We believe in the artists' desire for top quality material, we work to satisfy this desire in partnership with our qualified and specialised retailers. They keep our vast-program in their stock and give advice.

Therefore we are faithful to our retailer-customers.Schmincke wants to contribute to a beautiful colourful world - with the best artists' colours.